Will price matching play a bigger role this season?

10/26/2011 | ABC News

Wal-Mart announced plans this week to expand its price-matching policy during the holidays, joining a host of other retail chains including Staples, Target and Sears that offer some form of price-matching guarantee. "Knowing their customers are more focused than ever on value, retailers will entice shoppers with promotions that go beyond discount," said NRF President and CEO Matthew Shay.

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