Brian Atwood's QR codes enlighten in-store shoe shoppers

10/26/2012 | Luxury Daily

Looking to create a museum-style experience for fans, shoe retailer Brian Atwood is offering QR codes for video content that walk mobile users through the New York flagship store's shoe selection. "Mr. Atwood understands that in order for shoppers to truly comprehend the value of his product, they must first come to appreciate and understand its artistic muse, its impeccable design and its innovative features," said Shuli Lowy, client services and marketing manager at Ping Mobile.

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