Brian Atwood's QR codes enlighten in-store shoe shoppers

10/26/2012 | Luxury Daily

Looking to create a museum-style experience for fans, shoe retailer Brian Atwood is offering QR codes for video content that walk mobile users through the New York flagship store's shoe selection. "Mr. Atwood understands that in order for shoppers to truly comprehend the value of his product, they must first come to appreciate and understand its artistic muse, its impeccable design and its innovative features," said Shuli Lowy, client services and marketing manager at Ping Mobile.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY