Weather Channel campaign shows how location-based marketing can work

10/26/2012 | Mobile Marketer

The Weather Channel demonstrated its potential for location-specific mobile marketing with a campaign keyed to the OMC Emerge city winery event. The ads appear on The Weather Channel mobile application only for users in ZIP codes near the venue. "The campaign is a way to show advertisers how they can use TWC's hyperlocal targeting, geofencing with us around events such as sporting, concerts, tournaments and awards shows to target users by location and context, as well as leverage our weather triggering capabilities," said Eric Hadley, senior vice president of partner solutions and trade marketing at The Weather Channel Cos.

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