Unreal trying to 'unjunk' Halloween candy

10/26/2013 | Forbes

Americans will consume 600 million pounds of candy Halloween week, according to the NCA, and Unreal Brands, which started over a Halloween candy fight, wants some of that candy to be "unjunked" or not contain artificial dyes, chemical preservatives and GMOs. Unreal launched two years ago with some big-name Hollywood endorsements, and its products are in several conventional retailers but the company is adding specialty outlets to the mix.

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