New campus "ambassadors" sell products to their peers

10/27/2005 |

With the sought-after college demographic distracted by the media onslaught of TV, Web, TiVo, satellite radio and iPods, companies are enlisting their fellow students to market products directly on campus. These guerrilla marketing tactics are being used by a range of companies, including Microsoft, JetBlue Airways, The Cartoon Network and Victoria's Secret, to target this elusive niche.

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