In eastern Europe, nostalgia for Communist brands

10/27/2006 | International Herald Tribune

Consumers in the formerly Communist nations of Eastern Europe are increasingly turning to old "iron curtain" brands out of nostalgia. Local and international marketers in Hungary, Poland, the Czech Republic and elsewhere are relaunching and revitalizing brands like Traubi soda, Tisza Cipo sneakers, Jar detergent and Turo Rudi chocolate bars.

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