Cheese makers grabbing a bigger slice of the snack market

10/27/2008 | Brandweek

Companies including Kraft Foods, Sargento and The Laughing Cow are aiming for the snack market, promoting cheese as a healthful option. "We feel cheese represents an untapped opportunity in terms of the overall snacking trend, but also because cheese is a wholesome snacking alternative," a Kraft executive said.

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