Chief executive of puffed-up titles

10/27/2008 | NYTimes.com

Leonard M. Lodish, a consultant and marketing professor at the Wharton School of the University of Pennsylvania, says title inflation -- including the title of president -- has become much more common in the past 15 years. And we can expect title inflation to spread even more in the next few years, experts say, because managers often dole out more impressive titles in times of economic weakness as a substitute for raises and bonuses.

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