Quaker Oats goes with Goodby

10/27/2008 | Adweek

PepsiCo's Quaker Oats has chosen Goodby, Silverstein & Partners for creative chores after a review involving three Pepsi roster shops. Goodby's assignment includes Quaker Oats, Life and Cap'n Crunch cereals, as well as Aunt Jemima and Rice-A-Roni.

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