Build a CSR strategy that works

10/27/2009 |

When it comes to crafting a corporate social responsibility strategy, companies need to balance the feel-good factor with hard facts, writes Jill Kolling. "It's no longer sufficient to make vague statements that hint at goals to reduce a company's environmental impact," Kolling writes. Investors and consumers need to be told a compelling story, and that means combining on-target messaging with appropriate quantitative data about the company's achievements.

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