From ice cream to coffee, fewer ingredients yield more sales

10/27/2009 | USA Today

Brands including Starbucks and Häagen-Dazs are finding success in selling products with fewer ingredients and touting them as simple. Datamonitor has found a 64.7% increase between 2005 and 2008 in product launches with the words "simple" or "simply," and Mintel has tracked a decrease in the number of ingredients in 19 categories, including dairy products and processed meats.

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