Macy's, Penney to tout holiday traditions to shoppers

10/27/2009 | NYTimes.com

Macy's and J.C. Penney are among the retailers planning to emphasize the importance of keeping holiday traditions, especially during the downtown. Revenue for the Christmas season is projected to be off by 1% this year, a slight improvement over 2008, when sales dipped 3.4% from the previous year, according to the National Retail Federation.

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