Mercedes to complement U.S. Open deal with cable ads

10/27/2009 | Brandweek

Mercedes-Benz USA has signed a multiyear deal to become the automotive sponsor of the 2010 U.S. Open Tennis Championships. As part of the deal, Mercedes will run a rotation of ads on ESPN2, CBS and the Tennis Channel, which kicks off its coverage of the U.S. Open on Aug. 30.

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