Small retailers look to entice holiday shoppers early

10/27/2009 | Wall Street Journal, The

In an effort to sidestep the discounting that marked the 2008 holiday shopping season, small retailers are ringing in the season earlier with merchandise and store displays aimed at enticing shoppers, while also keeping a close eye on inventories. "Because of the economy we said, 'Let's get the inventory out while there's money available,'" said the owner of a toy and gift shop.

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Wall Street Journal, The

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