Well-to-do consumers concerned with food safety, health

10/27/2009 | Progressive Grocer

Most affluent shoppers are very concerned about food safety, and 60% said they would pay a premium of 10% for food they consider safer, healthier or adhering to a higher ethical standard. According to a survey, claims meaningful to this group include assurances that the food does not contain pesticides or antibiotics, as well as ethical claims that reinforce quality and safety perceptions.

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