5 practices that improved buzz at Applebee's

10/27/2010 | BNET

Applebee's recently took the top spot on BrandWeek's list of chains that have improved the positive buzz about their restaurants. Blogger Carol Tice lists five factors that led to the dramatic improvement in word-of-mouth, including hosting fun events, focusing on local marketing, and contributing to the community.

View Full Article in:


Published in Brief: