Experts discuss if there will be a "Southwest effect" in Atlanta

10/27/2010 | Dallas Morning News (free registration), The

Southwest Airlines' arrival in Atlanta, precipitated by its pending acquisition of AirTran Airways, won't have much impact on the world's busiest airport, according to industry consultant Michael Boyd. AirTran has already brought its low-cost model to 24 of the 25 largest aviation markets served from Atlanta, Boyd notes, so there is little room for the "Southwest effect" that is often seen when the discount giant moves into a high-priced market. Others believe Southwest's will give Delta competition in more markets, both nonstop and connecting, forcing it to lower prices and lose revenue.

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Dallas Morning News (free registration), The

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