NAD seeks changes to Chocolate Cheerios spots

10/27/2010 | Star Tribune (Minneapolis-St. Paul, Minn.)

The National Advertising Division of the Council of Better Business Bureaus is advising General Mills that a group of ads for Chocolate Cheerios that tout the health benefits of whole grain cereal were misleading because the chocolate version does not offer the same benefits as the brand's original and Honey Nut varieties. The NAD looked into the Cheerios ad in response to a complaint from Kellogg Co.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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