Retail e-commerce spending to grow 13.7% in Q4 2010

10/27/2010

E-commerce spending is expected to grow 13.7% to $51.4 billion in the fourth quarter of 2010, topping last year's Q4 sales of $45.2 billion, according to a new forecast published by eMarketer. "Shoppers continue to shift a greater share of their holiday spending from stores to the Internet," said Jeffrey Grau, principal analyst at eMarketer. "They do so to avoid crowded malls, find bargains and locate unusual or popular items that are unavailable in stores."

To find out more about eMarketer's coverage of retail e-commerce, click here.


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