Cargill taps Chef Pepin to promote Rumba

10/27/2011 | Progressive Grocer

Cargill is promoting its Rumba meat brand in partnership with Chef Pepin, the Hispanic celebrity chef. “My priority is to preserve and broaden mass appeal for Latin cuisine and culture by making our traditional dishes easy, affordable, delicious and healthier,” said Pepin, who created recipes with Rumba products and is promoting a sweepstakes with a $10,000 grand prize.

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