ChapStick struggles to silence Facebook critics

10/27/2011 | Adweek

ChapStick found itself facing criticism this week after posting a photo of a woman bending over to search for a lost tube of ChapStick to its Facebook page. Rather than yanking the offending image, the company responded by deleting all negative comments on its page, which only exacerbated problems for the brand, writes Tim Nudd. The brand did eventually remove the image and issue an apology.

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