Column: Becoming a social hotel improves public perception

10/27/2011 | Hospitality Net

Hoteliers should develop their hotels into social hotels -- using social media to improve customer service, attract potential employees and brainstorm new ideas, writes Tom Costello, CEO of Groups International. Hoteliers should also engage with customers through social media to find new leads and enhance the perception toward their properties, Costello writes.

View Full Article in:

Hospitality Net

Published in Brief: