Digitas lab replicates the mobile marketplace

10/27/2011 | MediaPost Communications

Digitas has launched a Mobile Retail Showcase that is designed to help clients get up to speed with how mobile devices are being marketed in stores, and how customers are using technologies like mobile coupons to aid in their own shopping experience. Chia Chen, who leads Digitas' mobile marketing practice, said the lab is a place where "clients can get 'hands on' with the technologies and learn about how they could be applied to solve real marketing challenges."

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