How to fine-tune your Facebook posts

10/27/2011 |

Facebook is an effective tool for drumming up interest in your company, but using the medium successfully takes some thought. Brevity is important when it comes to Facebook posts -- shorter posts tend to generate higher engagement, according to a study by Buddy Media. Also, avoid URL shorteners, which can unnerve Facebook users by obscuring the destination of the link, and post in the morning or after normal work hours to draw more engagement.

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