Lipton campaign makes it easy to "like"

10/27/2011 | Campaign Brief online (Australia)

A campaign for Lipton Ice Tea at Sydney University in Australia uses "Tapit" technology that allows users to "like" the Facebook page by holding their mobile device against an Eyelite panel from EYE. "It's exciting to see our premium advertisers using innovative techniques to really bring their out-of-home campaigns to life," said an official with EYE.

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Campaign Brief online (Australia)

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