QR codes are still useful, despite missteps

10/27/2011 | Advertising Age (tiered subscription model)

Standout uses of QR codes show their potential and are keeping the form very much alive, though thoughtless applications -- such as displays on billboards where they can't be scanned or in subways where cellphones don't work -- abound, writes B.L. Ochman, president of whatsnextonline.com. Nonetheless, the codes are gaining ground, with usage up 20% worldwide between the second quarter and third quarter of this year, per 3GVision.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY