Social media lessons from Cap'n Crunch

10/27/2011 | SmartBrief/SmartBlog on Social Media

Brands with well-developed mascots have a head start when it comes to drumming up buzz, Andy Sernovitz writes. Quaker Oats demonstrated that by allowing "Cap'n Crunch" to blog and tweet in the first person, creating a backstory about his trips to sea and allowing him to ask fans for advice on developing the brand. "The Cap'n is always in character -- and this is a fundamental part of the brand's strategy," Sernovitz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA