Dunkin' Donuts optimizes rewards program for mobile

10/27/2013 | MediaPost Communications

Dunkin' Donuts is going digital with a simplified, real-time rewards program optimized for mobile in four trial markets. Among other features, the program allows instant in-store redemptions with scans off mobile screens.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY