Study: Those who read online could be advertising goldmine

10/28/2003 | MediaPost Communications

A study by Nielsen//NetRatings found that Web surfers who read online editions of print publications tend to be more affluent and better educated than the average Internet user. These so-called e-book readers also tend to be more responsive to advertising.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY