Jones Soda thrives on DIY marketing

10/28/2005 | Bloomberg Businessweek

Jones Soda is dwarfed by mega-competitors Coca- Cola and Pepsico in terms of sales, but the small Seattle company, founded by 40-year-old Peter van Stolk, is able to thrive as a niche player in the beverage market with its inclusive, customer-focused marketing. The Gen-Y-focused company has crafted a quirky and friendly image that makes advertisers and advocates out of its customers.

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