P&G delves into "stinky" side of dorm life on Facebook

10/28/2007 | Advertising Age (tiered subscription model)

Procter & Gamble has rolled out an online campaign within Facebook to tout odor-eliminator Febreze to college students. WhatStinks.com includes an odor-themed video game, global news stories about foul-smelling developments and a photo contest, while the brand also is sponsoring a real-world campus comedy tour.

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