MTV unveils online music-video service

10/28/2008 | Advertising Age (tiered subscription model)

MTV this week launched a free online music-video service that eventually will be supported by advertising, according to this report. The site, at mtvmusic.com, is looking to capitalize on the popularity of other online video ventures, including Hulu.com, the partnership between NBC Universal and News Corp, which currently is the sixth-most-popular U.S. video site on the Web.

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