Use of Google's Sidewiki needs oversight

10/28/2009 |

Google's Sidewiki, which makes it possible to post comments directly to a company's Web site, can be dangerous to an employer brand, John Zappe writes. Because critical comments can be posted, human resources must be more diligent in monitoring it. If an unflattering comment is written, he writes, ignore it or write a response respectful of the opinion.

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