GM hopes Chevy's new marketing "Runs Deep"

Goodby, Silverstein & Partners' new "Chevy Runs Deep" tagline in five new spots for Chevrolet is getting mixed reviews, with one analyst praising it as being true to the automaker's long-standing image and another calling it the "worst ad slogan ever." The line is part of a major push for Chevy that includes spots in the World Series and Super Bowl placement.

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Wall Street Journal, The · Advertising Age (tiered subscription model)

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Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA