Updating your keyword efforts for the year ahead

10/28/2012 | SearchEngineWatch.com

The SEO landscape may be rapidly changing, but some basics stay the same -- keyword research is always at the core of successful campaigns, writes George Fischer. "Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive," he writes. "Incorporate these principles into your keyword research process and position your SEO campaigns for sustained success."

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