Alternatives to cookie tracking may shift online ad model

Plans by Microsoft, Google and Facebook to develop alternatives to tracking cookies may signal an end to what many see as antiquated technology and the adoption of better ad-targeting techniques. The companies are putting distinct tracking mechanisms in place, such as Microsoft's unique-identifier program, designed for smartphones and tablets that do not handle cookies well.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY