Marketing specialist Appboy is adding location-based features to allow more precise and timely targeting and enhance marketing analytics. The addition is part of Appboy's move toward allowing marketers to take action on the data it collects. "We've found that having a baseline of data that isn't crazy complicated and doesn't require data scientists to collect and understand is great. But being able to take that information and using it to engage with a person in some way is really where the value is," said Appboy's Cezary Pietrzak.
Appboy offers location data to marketers
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