Brands discover the power of text-message marketing

10/28/2013 | Mashable

The tiny text message could be the next big thing in mobile advertising as more big companies, including IKEA and Starbucks, have structured campaigns around SMS and MMS. Iris Mobile says the likelihood of coupon redemption in text messages is higher than in e-mails. Still, the medium has been hindered because wireless carriers do not report open rates and the campaigns can be pricey, Todd Wasserman writes.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA