Brands discover the power of text-message marketing

10/28/2013 | Mashable

The tiny text message could be the next big thing in mobile advertising as more big companies, including IKEA and Starbucks, have structured campaigns around SMS and MMS. Iris Mobile says the likelihood of coupon redemption in text messages is higher than in e-mails. Still, the medium has been hindered because wireless carriers do not report open rates and the campaigns can be pricey, Todd Wasserman writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA