Brands discover the power of text-message marketing

10/28/2013 | Mashable

The tiny text message could be the next big thing in mobile advertising as more big companies, including IKEA and Starbucks, have structured campaigns around SMS and MMS. Iris Mobile says the likelihood of coupon redemption in text messages is higher than in e-mails. Still, the medium has been hindered because wireless carriers do not report open rates and the campaigns can be pricey, Todd Wasserman writes.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA