Call of Duty ad goes to bombed-out Vegas with Megan Fox

10/28/2013 | Adweek

The latest ad for Activision's Call of Duty video-game series from 72andSunny features four friends taking part in gunfights across a destroyed Las Vegas, as well as the first Call of Duty female lead celebrity: Megan Fox. The live-action spot follows the franchise theme "There's a soldier in all of us" and ends with a space gunbattle finale. "Each year, we want to shock and awe our audience. ... This is the best work we've ever done," said Activision Chief Marketing Officer Tim Ellis.

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