Chrysler revs up TV push for revived Jeep Cherokee

Chrysler is reintroducing the Jeep Cherokee, after a 12-year absence, via a multiplatform campaign that seeks to appeal to families with a sense of adventure. The effort, from Wieden+Kennedy, includes a 60-second ad in circulation on ESPN, TNT, NBC Sports and Fox Sports 1, as well as 30-second version set to launch next month on Discovery, E!, Bravo, History Channel, AMC, HGTV, National Geographic and USA.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO