Chrysler is reintroducing the Jeep Cherokee, after a 12-year absence, via a multiplatform campaign that seeks to appeal to families with a sense of adventure. The effort, from Wieden+Kennedy, includes a 60-second ad in circulation on ESPN, TNT, NBC Sports and Fox Sports 1, as well as 30-second version set to launch next month on Discovery, E!, Bravo, History Channel, AMC, HGTV, National Geographic and USA.
Chrysler revs up TV push for revived Jeep Cherokee
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