Chrysler revs up TV push for revived Jeep Cherokee

Chrysler is reintroducing the Jeep Cherokee, after a 12-year absence, via a multiplatform campaign that seeks to appeal to families with a sense of adventure. The effort, from Wieden+Kennedy, includes a 60-second ad in circulation on ESPN, TNT, NBC Sports and Fox Sports 1, as well as 30-second version set to launch next month on Discovery, E!, Bravo, History Channel, AMC, HGTV, National Geographic and USA.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA