Chrysler's mobile campaign for Fiat engages consumers

10/28/2013 | Mobile Marketer

Chrysler achieved nearly twice the benchmark rate for consumer engagement on the iPad with its mobile campaign for the new four-door Fiat 500L, which also had an 80% video completion rate. "We wanted to maximize awareness and engagement for this launch in a way that aligned with the fun, flirty Fiat image. So we used a brand-new rich-media execution, a high impact interstitial where the user unlocks the ad by driving the Fiat out across the screen with the swipe of a finger," said Julie Galea at Jumptap, which worked on the campaign.

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