Report: Entertainment brands lead the way in m-commerce

10/28/2013 | Mobile Marketer

Mobile commerce is particularly attractive for entertainment brands, which are using m-commerce twice as much as brands in other industries, according to a study by Millennial Media. "Tickets are the second most-sold category of items on mobile devices, behind clothing. Given the industry's embrace of mobile, we see this accelerating in the coming year to capture impulse buys for hot entertainment properties," said Mollie Spilman, executive vice president of global sales and marketing at Millennial Media.

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