Samsung sits courtside with $100 million NBA deal

Samsung Electronics has secured a deal with the National Basketball Association that makes it the official television and tablet provider for the league. The deal also calls for Samsung tablets to be used by referees while reviewing plays, and fans with Samsung devices will get access to NBA content for the next three years. The deal, valued at $100 million, builds on Samsung pairing its devices with big stars, such as its work with LeBron James this past season.

View Full Article in:

Wall Street Journal (tiered subscription model), The · Advertising Age (free access for SmartBrief readers) · Hollywood Reporter (free content), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY