Samsung Electronics has secured a deal with the National Basketball Association that makes it the official television and tablet provider for the league. The deal also calls for Samsung tablets to be used by referees while reviewing plays, and fans with Samsung devices will get access to NBA content for the next three years. The deal, valued at $100 million, builds on Samsung pairing its devices with big stars, such as its work with LeBron James this past season.
Samsung sits courtside with $100 million NBA deal
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