Starbucks makes Twitter a gift-giving vessel

10/28/2013 | FastCasual.com

Starbucks has begun a program that lets customers give coffee gifts through a Twitter. Users sync their Starbucks and Twitter account and tweet the free coffee recipient's Twitter handle to @tweetacoffee for a $5 digital gift. "Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment," said Adam Brotman, chief digital officer at Starbucks.

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