Starbucks makes Twitter a gift-giving vessel

10/28/2013 | FastCasual.com

Starbucks has begun a program that lets customers give coffee gifts through Twitter. Users sync their Starbucks and Twitter accounts and tweet the free-coffee recipient's Twitter handle to @tweetacoffee for a $5 digital gift. "Tweet-a-coffee allows us to do something quite different in e-gifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment," said Adam Brotman, chief digital officer at Starbucks.

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