Survey: Smartphone in exam room facilitates brand-switching

10/28/2013 | Medical Marketing & Media

Patients were 30% more likely to switch medications when their doctor used a smartphone in the exam room, and they were 80% more likely to switch if they used their own smartphone in the exam room, a Digitas Health survey of 2,000 smartphone owners found. Patients who used their smartphone in the exam room were twice as likely to ask for a brand-name drug, and 90% said they would use a mobile application recommended by a physician.

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