Why agencies and clients build it better together

10/28/2013 | Adweek

The best agency work involves the client as a partner in the "ideation stage of the creative process" because the client knows their brand in a day-to-day sense, writes Matt Eastwood, chief creative officer at DDB, New York. This "co-creation" process works even when ideas fail, because failures can bring teams together. "The basic premise is that no one person has a monopoly on creative thinking," writes Eastwood.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations