Analysis: Risk-taking pays off for Russell Stover

10/29/2004 | Wall Street Journal, The

Russell Stover Candies was quick to capitalize on the low-carb craze with its Net Carb candies, a product line that now accounts for 7% of the company's sales. But even as the diet trend cools, the head of one consumer research firm says Russell Stover will benefit from having established a "health platform." The company has since branched out into low-carb breakfast bars.

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