Body sprays appeal to boys looking for girls

10/29/2004 | Wall Street Journal, The

Adolescent boys are generously applying body sprays, such as Unilever's Axe and Gillette's Xtreme Cool Spray, in hopes of getting what the commercials suggest -- girls. Sales of men's deodorant products are on the rise, helped in part by the interest from boys as young as 10 in body sprays that cost between $4 and $5.

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