Madison Ave. takes skeletons out of the closet

10/29/2007 | NYTimes.com

Sears, Roebuck, the AMC cable channel, Walgreens and the Universal theme parks in Florida and California are among the major marketers going full-out with scary Halloween campaigns, after several years following the Sept. 11, 2001, attacks in which they reportedly toned down the gore, in deference to the victims and their families. "We heard from our guests that they wanted the extreme horror back, because it provided escapism," said Kurt Kostur, SVP for marketing at Universal Orlando Resort.

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